Fight Finance

(a) The DuPont formula gives the book Return on Equity (ROE).

(b) The net profit to sales ratio is called the ‘gross profit margin’.

(c) The sales to total assets ratio is called the ‘total asset turnover’ ratio.

(d) The total assets to owners' equity ratio is called the ‘equity multiplier’.

(e) The equity multiplier and ROE will rise if the firm uses more leverage by replacing equity with debt.